GPS-Enterprise Archives | Analytic Partners

What Unified Marketing Measurement Misses About Growth

Unified marketing measurement combines methods into one number. Learn what it misses and how Commercial Analytics measures the full commercial picture to drive decisions.

Integrate with Elegance: Turning Experiments into Decision Advantage

More measurement doesn’t equate to better outcomes. The best measurement programs layer methods strategically, including experiments to drive decisioning across a full spectrum of business questions.

From Metrics to Meaning: Reframing Enterprise Measurement

See why we believe the Gartner Magic Quadrant report can help CMOs elevate measurement beyond marketing to drive enterprise decisioning.

The CFO Playbook

This whitepaper advocates for the integration of Commercial Analytics into the finance toolkit, providing a robust solution for enhanced financial planning and analysis (FP&A) that drives topline and market share growth by encompassing all business drivers, from marketing to operations to pricing and external factors.

NorthStar Connect 2025: Trust, Innovation, and the Takeaways

The ability to align on critical decisions and maintain agility amid unprecedented change requires a trusted partnership.

Insights & Innovators: Nancy Smith on How CEOs Can Make Better Decisions, Faster

In an era of unprecedented change, CEOs are demanding one underlying thing: the ability to make better decisions, faster.

A traves-tea, an industry ask, and some inspiration

Joy Talbot shares an insider view on the Yorkshire Tea campaign and her thoughts on the 2024 IPA Effectiveness Awards.

Three Things You Should Know About Brands and Pricing

Joy Talbot explores how advertising can reduce the impact price rises have on sales in the long term.

Responsible AI for Strategic Decisioning

Analytic Partners uses advanced AI, including machine learning, agentic AI and generative AI, to enhance its GPS Enterprise® platform and associated ROI Genome® embedded intelligence. The company's approach is measured and proactive, with a focus on building secure, trusted applications with the necessary human oversight to ensure accurate Commercial Analytics models.

Scenario Planning Amid Uncertainty: Revive Forecasts and Long-Term Strategy

Discover how scenario planning and Commercial Analytics help business leaders navigate uncertainty, drive ROI, and future-proof long-term planning.