This report dives into the evolving landscape of Creative Intelligence, leveraging two decades of Analytic Partners' ROI Genome data to reveal critical insights on creative for maximizing commercial impact.
Marketers who focus only on media are missing the bigger picture. Marketing is a key growth driver — but it’s not the only one.
Data management is a common adoption challenge for brands and often slows down the overall measurement and optimization process. For a global fashion retailer, this included manual data collection, scattered and inconsistent data across teams and platforms and misalignment of ownership and validation. These issues led to lack of trust and adoption of the insights.
Television audiences are evolving, and broad-reach advertising from linear TV does not have the same impact it once did. In 2023, CTV penetration reached an all-time high, with 88% of households having at least one CTV device.
Optimize marketing budget planning with business analytics insights from Analytic Partners for effective decision-making this season.
Working with Analytic Partners, Cox created a commercial analytics program with a roadmap for the business that would keep all stakeholders focused on driving real growth.
Even with uncertain economic conditions ahead, pet food category sales are expected to grow over the next three years.
To thrive, brands must shift their focus from measuring historical marketing performance to creating genuine value.
Read this overview to learn how marketers can answer key questions on the drivers of brand health and connect brand metrics to hard currency. This introduction provides the high-level benefits of leveraging Brand Impact as part of your Commercial Analytics program.
There’s no doubt that businesses everywhere are expecting more economic fluctuations, budget pressures and constrained consumer spending.
