This whitepaper advocates for the integration of Commercial Analytics into the finance toolkit, providing a robust solution for enhanced financial planning and analysis (FP&A) that drives topline and market share growth by encompassing all business drivers, from marketing to operations to pricing and external factors.
The ability to align on critical decisions and maintain agility amid unprecedented change requires a trusted partnership.
In an era of unprecedented change, CEOs are demanding one underlying thing: the ability to make better decisions, faster.
Analytic Partners uses advanced AI, including machine learning, agentic AI and generative AI, to enhance its GPS Enterprise® platform and associated ROI Genome® embedded intelligence. The company's approach is measured and proactive, with a focus on building secure, trusted applications with the necessary human oversight to ensure accurate Commercial Analytics models.
Discover how scenario planning and Commercial Analytics help business leaders navigate uncertainty, drive ROI, and future-proof long-term planning.
This report dives into the evolving landscape of Creative Intelligence, leveraging two decades of Analytic Partners' ROI Genome data to reveal critical insights on creative for maximizing commercial impact.
Tariffs creating chaos? Discover how brands can use Commercial Analytics to turn pricing shocks into strategic opportunity.
It’s Upfronts and NewFronts season—the high-stakes arena where brands place their bets on the best ad inventory across media channels. This is the moment to unleash your best data-driven decision making, and marketing mix modeling (MMM) is your unfair advantage
Marketers who focus only on media are missing the bigger picture. Marketing is a key growth driver — but it’s not the only one.
Building your own marketing mix model (MMM) can seem enticing, but in reality, it can be more than you've bargained for.
