Like the boys from “Weird Science” and Dr. Frankenstein, in the world of Marketing Measurement, there are well-intentioned but needy parties trying to compensate for the limits of the real world by creating a strange new alchemy: Experimentation + Bayesian MMM.
Data management is a common adoption challenge for brands and often slows down the overall measurement and optimization process. For a global fashion retailer, this included manual data collection, scattered and inconsistent data across teams and platforms and misalignment of ownership and validation. These issues led to lack of trust and adoption of the insights.
Television audiences are evolving, and broad-reach advertising from linear TV does not have the same impact it once did. In 2023, CTV penetration reached an all-time high, with 88% of households having at least one CTV device.
Building your brands and achieving business growth are challenging even during the most stable periods. 2024 looks to be particularly challenging as all indications point to a tumultuous year
There is one thing about 2024 that I can predict confidently: There will be a great deal of uncertainty, and unpredictable things will happen.
Optimize marketing budget planning with business analytics insights from Analytic Partners for effective decision-making this season.
Working with Analytic Partners, Cox created a commercial analytics program with a roadmap for the business that would keep all stakeholders focused on driving real growth.
Even with uncertain economic conditions ahead, pet food category sales are expected to grow over the next three years.
Unlike past years where marketing leaders focused heavily on backwards-looking performance metrics to plan for and predict future budget needs, we’re in a unique time when future-looking insights are at your fingertips.
Nespresso’s business model is complex. They invest in a variety of programs aimed at brand building, machine sales, and capsule sales across digital, direct-to-consumer (DTC), retail stores, and other online marketplaces.
