GPS-Enterprise Archives | Page 3 of 10 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

Predicting 2024 Is Hard, but Some Predictions Can Be Expressed With Certainty

There is one thing about 2024 that I can predict confidently: There will be a great deal of uncertainty, and unpredictable things will happen.

Insights to Speed Up Marketing Budget Decisions this Planning Season

Optimize marketing budget planning with business analytics insights from Analytic Partners for effective decision-making this season.

Cox Communications Reframes Marketing’s Impact from a Cost Center to a Profit Center

Working with Analytic Partners, Cox created a commercial analytics program with a roadmap for the business that would keep all stakeholders focused on driving real growth.

How Hill’s Pet Nutrition Used Commercial Analytics to Achieve Explosive Growth in a Dynamic Market

Even with uncertain economic conditions ahead, pet food category sales are expected to grow over the next three years.

4 Steps to Forward-Looking Budget Planning for Marketing Leaders

Unlike past years where marketing leaders focused heavily on backwards-looking performance metrics to plan for and predict future budget needs, we’re in a unique time when future-looking insights are at your fingertips.

Nespresso Shifts to Forward-Looking Analytics to Achieve High Analytic Adoption

Nespresso’s business model is complex. They invest in a variety of programs aimed at brand building, machine sales, and capsule sales across digital, direct-to-consumer (DTC), retail stores, and other online marketplaces.

Commercial Analytics Goes Beyond Report Card ROI Analysis To Provide Dynamic, Forward-Looking Decisioning

Commercial Analytics is a customer-centric approach to evaluate the entire business – brand, customer, product, operational, and external factors to produce strategic and tactical recommendations that drive growth.

The Future of Marketing Measurement & Optimization: Insights from a Leader

Forrester identifies Analytic Partners as a leader, with the highest possible score across 26 criteria.

Applying Commercial Intelligence to Drive Business Value

To thrive, brands must shift their focus from measuring historical marketing performance to creating genuine value.

Top 3 Reasons Commercial Intelligence is the Future of Marketing Measurement

Commercial intelligence not only serves marketing teams but also CEOs, CFOs & operators as it provides a common language across the company.

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