GPS-Enterprise Archives | Page 3 of 10 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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- Commercial Analytics
  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
- Marketing Mix Modeling
  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
- Agile Learning
  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
- Brand Impact
  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
- Pricing Optimization
  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
- Customer Segmentation
  Create refined, actionable customer segments that transcend surface-level demographics and data.
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Gartner® Recognizes Analytic Partners as a Leader
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

By Industry

By Role

By Industry

By Role

The Future of Marketing Measurement & Optimization: Insights from a Leader

Forrester identifies Analytic Partners as a leader, with the highest possible score across 26 criteria.

Applying Commercial Intelligence to Drive Business Value

To thrive, brands must shift their focus from measuring historical marketing performance to creating genuine value.

Top 3 Reasons Commercial Intelligence is the Future of Marketing Measurement

Commercial intelligence not only serves marketing teams but also CEOs, CFOs & operators as it provides a common language across the company.

Make Better, Faster, More Profitable Decisions With Commercial Intelligence

By understanding the multiple factors that drive a consumer’s journey, brands can create better connections and make better decisions. 

Data Analytics in the Retail Industry: Drive Success and Optimize the Customer Experience

When faced with unprecedented challenges, we often see innovation as a result. The same held true for the luxury retail sector.

Data Doesn’t Lie, but Your Marketing Metrics Can Mislead You

Data doesn’t lie. Find out how you can maximize the value of analytics to drive growth and strengthen customer relationships.

Brand Impact Solution

Read this overview to learn how marketers can answer key questions on the drivers of brand health and connect brand metrics to hard currency. This introduction provides the high-level benefits of leveraging Brand Impact as part of your Commercial Analytics program.

Leveraging Insights and Scenario Planning to Manage Constant Change