No matter what end they were on, what made the difference in how they emerged from the crisis stage was the speed at which they adapted to a new environment in order to stabilize their business.
Shrinking ad lengths are nothing new. Ad lengths decreased multiple times back in the days when Linear TV was just called TV.
Today’s global uncertainty represents a key moment in business strategy, with a shift toward data-driven decisioning happening faster and with more zeal than normal circumstances would have allowed.
The brands that will not only survive but thrive as we face an uncertain future will be the ones that opt for data-driven decisioning supported by the power of scenario planning to re-optimize their marketing spend and mitigate against potential loss.
Quantifying what contributes to business performance, including accurately attributing the impact of marketing spend, has challenged brands for decades.
Can attribution still deliver granular, actionable results? Or is now the time for forward-thinking leaders to adopt to a more unified view?
What are successful companies doing to increase their ROI, accelerate growth and thrive even in the most uncertain of times?
OI Genome Intelligence Report: Insights to Accelerate Growth: Scenario Plan for Future Success highlights how tomaximize potential.
Analytic Partners’ Associate Vice President for EMEA, Kevin O’Farrell, recently spoke at the 99//Club Digital Festival about how to emerge stronger from the current crisis, adapt to unprecedented times and prepare for yet unknown disturbances ahead.
With UpFronts and NewFronts on the horizon, it’s impossible to ignore the changes we may see in advertising strategy as brands plan for a post-pandemic world.
