Evolving Beyond MMM and MTA with Unified Commercial Decisioning
Building your own marketing mix model (MMM) can seem enticing, but in reality, it can be more than you've bargained for.
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- Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
- Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
- Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
- Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
- Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
- Create refined, actionable customer segments that transcend surface-level demographics and data.
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023