5 Forces Shaping Marketing Budget Decisions in 2026
The report presents 5 key insights from Analytic Partners’ 2026 State of Commercial Decisioning Survey, shaping marketing budget decisions.
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Archive
Creative Intelligence: Adopting & Operationalizing Creative Intelligence
The report presents research from over 120 creative and media agencies in the US and UK.
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The Forrester Wave™ Names Analytic Partners A Leader in 2026
Analytic Partners is named a Leader in The Forrester Wave™: Marketing Measurement and Optimization Services, Q1 2026.
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Gartner® Ranks Analytic Partners in Critical Capabilities for MMM Solutions
Analytic Partners receives the highest scores in three out of four Use Cases in the Critical Capabilities for MMM Solutions report.
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Gartner® Names Analytic Partners A Leader in 2025
Analytic Partners is named a Leader for Marketing Mix Modeling Solutions.
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Stop Gambling, Start Strategizing: MMM – The Secret Weapon of Smart Upfront and Newfront Buying
It’s Upfronts and NewFronts season—the high-stakes arena where brands place their bets on the best ad inventory across media channels. This is the moment to unleash your best data-driven decision making, and marketing mix modeling (MMM) is your unfair advantage
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Why DIY MMM Rarely Makes a Splash
Building your own marketing mix model (MMM) can seem enticing, but in reality, it can be more than you've bargained for.
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Misleading and Misaligned
In the never-ending quest to prove the value of marketing, improve advertising performance, and simply do more with less, many marketers have embraced Multitouch Attribution (MTA)—a seemingly perfect tool to track every clickable moment on the customer journey. MTA is chock-full of benefits: countless dashboards provide granular reporting, real-time insights and instant credit assignment. It gives digital marketers the sense that they could pinpoint exactly which ads, placements, and even message sequences were driving conversions.
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Tuning out the Noise: How to Identify the Best Measurement Solution
The rise of AI and open-source models has commoditized marketing measurement, but do they truly deliver—or just distract?
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Build vs. Buy: Key Considerations for Elevating Your MMM Program
Are the best solutions bought, or built? Every organization looking to elevate their MMM program to a Commercial Analytics solution will grapple with this question at some point.
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