How VF Corporation Used Marketing Analytics To Seize Market Share
What VF Corporation’s marketing analytics program enabled them to do, in partnership with Analytic Partners
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Archive
Commercial Analytics – The New, Cooler, Faster, Kid on the Block
Measuring marketing’s impact has always been a challenge, with tools evolving over time as marketing tactics also evolved.
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How SharkNinja Optimized Their Marketing Investment Strategies
We sat down with SharkNinja at AudiencexScience to find out how they honed their advertising investment and how they are measuring impact now.
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Evolving Beyond MMM and MTA with Unified Commercial Decisioning
Building your own marketing mix model (MMM) can seem enticing, but in reality, it can be more than you've bargained for.
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Current Issues in Attribution & How to Overcome Them
Can attribution still deliver granular, actionable results? Or is now the time for forward-thinking leaders to adopt to a more unified view?
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What the New Normal Means for Advertisers
With UpFronts and NewFronts on the horizon, it’s impossible to ignore the changes we may see in advertising strategy as brands plan for a post-pandemic world.
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