Marketing ROI Archives | Page 2 of 8 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

Why Smarter Marketing Leaders Bank on Commercial Decisioning

Marketing in 2025 demands more than gut instinct—it requires data-driven decisioning. Learn how top marketers use Commercial Intelligence.

Super Bowl Ads: A Touchdown or a Fumble?

Today’s media, economic and social landscape remain in flux. While the economy showed signs of resilience in 2024, inflationary pressures and shifting consumer behaviors are raising concerns about sustainable growth. At the same time, media spend is at an all-time high, with global advertising on track to top $1.1 trillion in 2025 (up from $1 trillion in 2024).

The Gravitational Pull of Retail Media

To maximize opportunities in Retail Media Networks marketers need to measure performance through a clear lens.

Discover the Impact of Commercial Analytics

Analytic Partners elevates measurement beyond MMM to empower brands with a commercial view, leading to 495% ROI over three years.

Attribution: Is It Doing More Harm Than Good?

Can attribution still deliver granular, actionable results? Or is now the time for forward-thinking leaders to adopt to a more unified view?

Build vs. Buy: Key Considerations for Elevating Your MMM Program

Are the best solutions bought, or built? Every organization looking to elevate their MMM program to a Commercial Analytics solution will grapple with this question at some point.

Build vs Buy: The Pros & Cons of In-Housing to Elevate your MMM Program

Organizations looking to elevate their MMM program to a Commercial Analytics solution have a very weighty question awaiting them.

Experimentation + Bayesian MMM: The Weird Science of Marketing Measurement

Like the boys from “Weird Science” and Dr. Frankenstein, in the world of Marketing Measurement, there are well-intentioned but needy parties trying to compensate for the limits of the real world by creating a strange new alchemy: Experimentation + Bayesian MMM.

Relieving the data pain: How ADAPTA accelerated speed to insights, uncovering $30M in potential revenue

Data management is a common adoption challenge for brands and often slows down the overall measurement and optimization process. For a global fashion retailer, this included manual data collection, scattered and inconsistent data across teams and platforms and misalignment of ownership and validation. These issues led to lack of trust and adoption of the insights.

Brand Sponsorships: Vanity Play or Untapped Opportunity?

Brand Sponsorships: $9 out of every $10 spent on sponsorships goes unmeasured.

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