Understanding marketing performance against a backdrop of more media but less data is proving near impossible for many of even the world's largest brands. Because their understanding of the media landscape needs updating.
We sat down with Samsung and Galderma to discuss the most important aspects to stay ahead of the curve in an ever-evolving marketing landscape.
The concept of customer obsession is not new, but many leaders are still in the dark about how to operationalize it to drive growth.
Customer Obsession is the good idea that is hard to do. Forrester’s Research finds that customer-obsessed companies have greater revenue growth on average, as well as more satisfied customers, and happier employees than less customer-obsessed companies.
2021 has marked a shift for many brands from a focus on short-term survival to long-term, sustained growth. In order to succeed in that shift, a holistic view of measurement is critical.
As brands continue to focus on the future, business leaders are facing key questions about how to best anticipate what comes next.
When the world's largest brands plan with data-driven simulations, they drive an average $50-100 million of additional growth.
Over the past 20 years, Analytic Partners has grown to become the independent global leader in measurement and optimization solutions.
In a year of major disruption, discerning the right levers for maximizing marketing effectiveness can be a challenging endeavor.
Shrinking ad lengths are nothing new. Ad lengths decreased multiple times back in the days when Linear TV was just called TV.
