Marketing ROI Archives | Page 7 of 8 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
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  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
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  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
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  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
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  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
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  Create refined, actionable customer segments that transcend surface-level demographics and data.
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Gartner® Recognizes Analytic Partners as a Leader
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

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By Role

By Industry

By Role

Samsung, Galderma and Analytic Partners

We sat down with Samsung and Galderma to discuss the most important aspects to stay ahead of the curve in an ever-evolving marketing landscape.

Harnessing the Power of Customer Obsession: What Brands Need to Know

The concept of customer obsession is not new, but many leaders are still in the dark about how to operationalize it to drive growth.

Watch the Video – Maximize Growth Opportunities With Customer Obsession

Customer Obsession is the good idea that is hard to do.  Forrester’s Research finds that customer-obsessed companies have greater revenue growth on average, as well as more satisfied customers, and happier employees than less customer-obsessed companies. 

Watch the Video – Uncovering Opportunities for Growth

2021 has marked a shift for many brands from a focus on short-term survival to long-term, sustained growth. In order to succeed in that shift, a holistic view of measurement is critical.

Future-Proofing for Success: Growth in the Midst of Change

As brands continue to focus on the future, business leaders are facing key questions about how to best anticipate what comes next.

ROI Genome Intelligence Report: Uncovering Growth Opportunities

When the world's largest brands plan with data-driven simulations, they drive an average $50-100 million of additional growth.

20 Insights For 20 Years E-book

Over the past 20 years, Analytic Partners has grown to become the independent global leader in measurement and optimization solutions.

Analytic Partners and Adweek: Growth in the Face of Disruption

In a year of major disruption, discerning the right levers for maximizing marketing effectiveness can be a challenging endeavor.

When it Comes to Video Advertising, Each Second Counts

Shrinking ad lengths are nothing new. Ad lengths decreased multiple times back in the days when Linear TV was just called TV.

Modern Challenges Require a Measurement Evolution

Quantifying what contributes to business performance, including accurately attributing the impact of marketing spend, has challenged brands for decades.

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