Marketing ROI Archives | Page 8 of 8 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

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By Role

By Industry

By Role

Current Issues in Attribution & How to Overcome Them

Can attribution still deliver granular, actionable results? Or is now the time for forward-thinking leaders to adopt to a more unified view?

The World Turned Upside Down: How the Best Companies are Finding Success in Uncertain Times

What are successful companies doing to increase their ROI, accelerate growth and thrive even in the most uncertain of times?

ROI Genome Report: Insights to Accelerate Growth

OI Genome Intelligence Report: Insights to Accelerate Growth: Scenario Plan for Future Success highlights how tomaximize potential.

ROI Genome Report: The New Omnichannel Marketing

ROI Genome Marketing Intelligence Report: The New Omnichannel – Clicks, Bricks and Everything in Between, documents the rise of “omnichannel” – the effect of consumers being exposed to marketing in one channel and buying in another.

Maximizing Your Investment as Online and Offline Ad Efficiency Converge

When it comes to advertising, there are two important factors to consider: What is driving your business today vs. what will drive your business in the future?

What Drives Marketing ROI?

The updated Analytic Partners’ ROI Genome Marketing Intelligence Report Compilation is our annual edition of important trends and insights on the factors that affect return on investment for offline and online marketing.

Olympic Sponsorship: Is It Worth It?

As with the World Cup, there is a strong desire for corporations to remain top of mind with so many eyes and ears focused on the Games.

FIFA World Cup Sponsorship: Is It Worth It?

With so many eyes and ears concentrated on one place for an extended period of time, the desire to cash in on the event is strong – but it will come at a cost.

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