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  • Commercial Analytics
    Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence. 
  • Marketing Mix Modeling
    Level up your MMM with models that integrate external factors to enable forward-looking decisioning. 
  • Agile Learning
    Design, execute, and measure key business experiments with our fully integrated test and learn the solution. 
  • Brand Impact
    Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets. 
  • Pricing Optimization
    Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth. 
  • Customer Segmentation
    Create refined, actionable customer segments that transcend surface-level demographics and data. 
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Samsung, Galderma and Analytic Partners

We sat down with Samsung and Galderma to discuss the most important aspects to stay ahead of the curve in an ever-evolving marketing landscape.

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The concept of customer obsession is not new, but many leaders are still in the dark about how to operationalize it to drive growth.

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20 Insights For 20 Years E-book

Over the past 20 years, Analytic Partners has grown to become the independent global leader in measurement and optimization solutions.

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Building your own marketing mix model (MMM) can seem enticing, but in reality, it can be more than you've bargained for.

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One challenge marketers face is the quickly changing consumer behaviors through this crisis.

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Stop the Insanity! Move Your Measurement Beyond Multi-Touch Attribution

MTA has not delivered on its promise to provide a 360-degree consumer view with deeper customer understanding, campaign optimization, and a subsequent stronger ROI and to deliver all this quickly through turnkey technology.

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