Samsung, Galderma and Analytic Partners
We sat down with Samsung and Galderma to discuss the most important aspects to stay ahead of the curve in an ever-evolving marketing landscape.
We sat down with Samsung and Galderma to discuss the most important aspects to stay ahead of the curve in an ever-evolving marketing landscape.
The concept of customer obsession is not new, but many leaders are still in the dark about how to operationalize it to drive growth.
Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet. Kroger's Sarah Landsman discusses about how an “always on” Commercial Mix Analytics program keeps the brand agile.
Finding ways to increase customer connection and build a durable measurement program as the challenges of data deprecation continue is top-of-mind for many brands.
How can brands uncover new ways to grow customer connections in the midst of data deprecation and changing privacy regulations? We sat down with Cox Communications’ Mallory Fetters to discuss.
In our recent panel discussion, we took a deep dive into the future of measurement success in a cookie-less world.
Over the past 20 years, Analytic Partners has grown to become the independent global leader in measurement and optimization solutions.
Building your own marketing mix model (MMM) can seem enticing, but in reality, it can be more than you've bargained for.
One challenge marketers face is the quickly changing consumer behaviors through this crisis.
MTA has not delivered on its promise to provide a 360-degree consumer view with deeper customer understanding, campaign optimization, and a subsequent stronger ROI and to deliver all this quickly through turnkey technology.