Test & Learn Archives | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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- Commercial Analytics
  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
- Marketing Mix Modeling
  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
- Agile Learning
  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
- Brand Impact
  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
- Pricing Optimization
  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
- Customer Segmentation
  Create refined, actionable customer segments that transcend surface-level demographics and data.
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

By Industry

By Role

By Industry

By Role

Why DIY MMM Rarely Makes a Splash

Building your own marketing mix model (MMM) can seem enticing, but in reality, it can be more than you've bargained for.

Tuning out the Noise: How to Identify the Best Measurement Solution

The rise of AI and open-source models has commoditized marketing measurement, but do they truly deliver—or just distract?

Calibrating with Chaos

A whitepaper that deep dives into the most dangerously overlooked sources of “noise” in incrementality experiments in marketing mix models.

Experimentation + Bayesian MMM: The Weird Science of Marketing Measurement

Like the boys from “Weird Science” and Dr. Frankenstein, in the world of Marketing Measurement, there are well-intentioned but needy parties trying to compensate for the limits of the real world by creating a strange new alchemy: Experimentation + Bayesian MMM.

Don’t React, Adapt: How Analytics Can Help Organizations Thrive Amid Uncertainty

Business dynamics might be constantly changing but planning for success is still possible.

How Hilton Discovered What Worked, When, and Why

We sat down with SharkNinja at AudiencexScience to find out how they honed their advertising investment and how they are measuring impact now.

Microsoft and Analytic Partners

Microsoft’s Kathleen Magnuson discuss with Analytic Partners how organizations can balance a focus on short-term consumer perception and behavior change, with long-term brand building.

Building a Better Relationship between Marketing and Finance Through Measurement

One of the major challenges marketing leaders can face is making a clear financial case for initiatives and budget.

Samsung, Galderma and Analytic Partners

We sat down with Samsung and Galderma to discuss the most important aspects to stay ahead of the curve in an ever-evolving marketing landscape.

Harnessing the Power of Customer Obsession: What Brands Need to Know

The concept of customer obsession is not new, but many leaders are still in the dark about how to operationalize it to drive growth.

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