MIAMI, FL – February 24, 2026: Analytic Partners, the leader in Commercial Analytics, today released Five Forces Shaping Marketing Budget Decisions in 2026. Grounded in a verified sample of 455 senior decision-makers at enterprise-level ($1B+) advertisers, the report sets the standard for enterprise-wide decisioning by revealing how top brands are moving beyond “more data” toward faster, context-rich commercial growth.
This preview report offers an exclusive look at key trends ahead of the full 2026 State of Commercial Decisioning Survey, launching later this year. The early findings provide credible, decision-ready evidence that enables marketing leaders to influence high-impact commercial outcomes across the enterprise.
“For more than 25 years, we’ve partnered with the world’s leading advertisers and have seen a consistent pattern: brands that embed analytics into how decisions actually get made see five times more growth, act with greater confidence, and adapt more effectively to change,” said Nancy Smith, President and CEO of Analytic Partners. “These early findings from our 2026 State of Commercial Decisioning Survey reinforce what experience has long shown us – when leaders have a clear, context-rich source of truth, they can stop defending their budgets and start evolving their strategies to drive enterprise-wide value and long-term growth.”
These findings independently validate what Analytic Partners has observed for decades through ROI Genome®, the company’s proprietary intelligence layer built on insights from 1,000+ brands across 50+ countries and 100s of billions in spend. Unlock Growth with Analytic Partners ROI Genome® Insights, launched earlier this year, is a comprehensive guide for modern marketers building and evolving successful measurement programs.
