Hospitality

Guest preferences, booking trends, and the competitive landscape significantly influence business performance and traveler loyalty. With Commercial Analytics, hospitality brands can analyze marketing strategies and market dynamics effectively, leading to swift, informed decisions that enhance guest acquisition, loyalty, and ancillary revenue.

Identify effective pricing strategies for different markets and guest segments. Our Pricing Optimization solution empowers hospitality brands to align pricing with guest expectations, adapting to market changes with data-driven strategies that enhance margins, improve competitive positioning, and foster customer loyalty.

Understanding how different travelers view your business is the key to success in the hospitality industry. The rich behavioral and contextual insights delivered by Commercial Analytics make this possible, and with our Customer Segmentation solution, you can ensure your marketing reflects the perspectives of single travelers versus groups, business versus leisure travelers, and other customer groups to tailor messaging and optimize marketing investments. The outcome? Improved guest acquisition, increased retention, and greater lifetime value for your brand.

Integrate data across locations, guest journeys, booking channels, and more to adopt a forward-looking, always-on approach with Commercial Analytics. Reveal the full impact of media spend, loyalty origins, and external market conditions to identify revenue opportunities at any level, from enterprise-wide to individual properties. With insights enabling rapid, strategic decision-making, hospitality leaders can maximize real-time profitability.

Whether you’re evaluating rate strategies, promotional offers, or experience enhancements, Commercial Analytics provides the statistically sound, bias-resistant results you need to see which results are property-specific and which programs should be expanded across locations. Fully integrated with scenario planning, these agile insights enable hospitality brands to pivot quickly, mitigate risk, and uncover new growth opportunities across digital and in-person guest experiences.

Quantify how brand-building contributes to immediate revenue and long-term loyalty. Our Brand Impact solution connects brand investments to measurable outcomes to help hospitality leaders optimize budgets and drive sustainable growth across locations, channels, and guest segments.