A Taste of Mark Ritson’s Smorgasbord: Long Term vs Short Term
The question is: what has the biggest impact and how can decisions drive results now while also planting the seeds for future growth?
The question is: what has the biggest impact and how can decisions drive results now while also planting the seeds for future growth?
Gordan Ramsey’s Kitchen Nightmares is the spitting image of what the pandemic did to businesses around the globe.
With further change and disruption always on the horizon, smart business leaders know that having the right priorities is key to building a sustainable foundation for success.
Smart marketers have found that they don’t need to start from scratch to succeed – they just need to make the right decisions and be agile when it comes to marketing measurement.
No matter what end they were on, what made the difference in how they emerged from the crisis stage was the speed at which they adapted to a new environment in order to stabilize their business.
Shrinking ad lengths are nothing new. Ad lengths decreased multiple times back in the days when Linear TV was just called TV.
Marketers’ days of continually expanding data access have come to an end. Rather than data expansion, we are quickly seeing data availability shrink.
B2C Marketers rely on an abundant pool of data to analyze marketing performance and understand consumer behavior.
Today’s global uncertainty represents a key moment in business strategy, with a shift toward data-driven decisioning happening faster and with more zeal than normal circumstances would have allowed.
Quantifying what contributes to business performance, including accurately attributing the impact of marketing spend, has challenged brands for decades.