GPS-Enterprise Archives | Page 8 of 10 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

Platform
Solutions
- See All Solutions
- Commercial Analytics
  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
- Marketing Mix Modeling
  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
- Agile Learning
  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
- Brand Impact
  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
- Pricing Optimization
  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
- Customer Segmentation
  Create refined, actionable customer segments that transcend surface-level demographics and data.
By Industry
Retail
Hospitality
Financial Services
All Industries
All Industries
By Role
CFO
CMO
CDO
All Roles
All Roles
Knowledge Hub
resource
Gartner® Recognizes Analytic Partners as a Leader
View the Report
About
resource
Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
View the Report

See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

By Industry

By Role

By Industry

By Role

A Taste of Mark Ritson’s Smorgasbord: Long Term vs Short Term

The question is: what has the biggest impact and how can decisions drive results now while also planting the seeds for future growth?

Video: Has 2020 Ripped Up Your Measurement “Menu”?

Gordan Ramsey’s Kitchen Nightmares is the spitting image of what the pandemic did to businesses around the globe.

Mark Ritson’s Smorgasbord: The 7 Things Marketers Should Prioritize Now

With further change and disruption always on the horizon, smart business leaders know that having the right priorities is key to building a sustainable foundation for success.

Live, Fast, Agile, Forward – Mastering the Elements of Good Measurement

Smart marketers have found that they don’t need to start from scratch to succeed – they just need to make the right decisions and be agile when it comes to marketing measurement.

Binet, Ritson, Sinkinson: Consumer Behavior Has Shifted – Has Your Media Mix Shifted Too?

No matter what end they were on, what made the difference in how they emerged from the crisis stage was the speed at which they adapted to a new environment in order to stabilize their business.

When it Comes to Video Advertising, Each Second Counts

Shrinking ad lengths are nothing new. Ad lengths decreased multiple times back in the days when Linear TV was just called TV.

Webinar Highlights: Preparing for the Data Apocalypse

Marketers’ days of continually expanding data access have come to an end. Rather than data expansion, we are quickly seeing data availability shrink.

Watch The Video – Preparing for the Data Apocalypse

B2C Marketers rely on an abundant pool of data to analyze marketing performance and understand consumer behavior.

Watch the Video – Scenario Plan for Future Success

Today’s global uncertainty represents a key moment in business strategy, with a shift toward data-driven decisioning happening faster and with more zeal than normal circumstances would have allowed.

Modern Challenges Require a Measurement Evolution

Quantifying what contributes to business performance, including accurately attributing the impact of marketing spend, has challenged brands for decades.

resource