GPS-Enterprise Archives | Page 7 of 11

How SharkNinja Optimized Their Marketing Investment Strategies

We sat down with SharkNinja at AudiencexScience to find out how they honed their advertising investment and how they are measuring impact now.

Harnessing the Power of Customer Obsession: What Brands Need to Know

The concept of customer obsession is not new, but many leaders are still in the dark about how to operationalize it to drive growth.

From Globalization to Transformation: How Luxury Brands Should Plan for Success

When faced with unprecedented challenges, we often see innovation as a result. The same held true for the luxury retail sector.

How Kroger Evolved From Individual Theory to Collective Certainty

Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet. Kroger's Sarah Landsman discusses about how an “always on” Commercial Mix Analytics program keeps the brand agile.

How Brands Can Connect the Dots to Thrive as Data Dwindles

Finding ways to increase customer connection and build a durable measurement program as the challenges of data deprecation continue is top-of-mind for many brands.

How Cox Communications Stayed Close to Their Customers Despite Data Deprecation

How can brands uncover new ways to grow customer connections in the midst of data deprecation and changing privacy regulations? We sat down with Cox Communications’ Mallory Fetters to discuss.

Watch the Video – Uncovering Opportunities for Growth

2021 has marked a shift for many brands from a focus on short-term survival to long-term, sustained growth. In order to succeed in that shift, a holistic view of measurement is critical.

Future-Proofing for Success: Growth in the Midst of Change

As brands continue to focus on the future, business leaders are facing key questions about how to best anticipate what comes next.

Michaels and Analytic Partners at Ad Age Next: Retail – From Brand Building to Brand Transformation

At a recent Ad Age event, Ron Stoupa, CMO of Michaels, and Fred Chassé, senior VP of Analytic Partners, sat down with Ad Age’s John Dioso to talk about how Michaels transformed its marketing with data-driven strategy following the disruptions of 2020.

ROI Genome Intelligence Report: Uncovering Growth Opportunities

When the world's largest brands plan with data-driven simulations, they drive an average $50-100 million of additional growth.