20 Insights For 20 Years E-book
Over the past 20 years, Analytic Partners has grown to become the independent global leader in measurement and optimization solutions.
Read More
Archive
Evolving Beyond MMM and MTA with Unified Commercial Decisioning
Building your own marketing mix model (MMM) can seem enticing, but in reality, it can be more than you've bargained for.
Read More
What it Takes to Foster a Test and Learn Culture
One challenge marketers face is the quickly changing consumer behaviors through this crisis.
Read More
Analytic Partners and Adweek: Growth in the Face of Disruption
In a year of major disruption, discerning the right levers for maximizing marketing effectiveness can be a challenging endeavor.
Read More
Talking Long Term: How Today’s Consumer Behavior Changes will Affect the Future
Questions abound as the year winds down: which changes will persist? Which will revert to the previous norm? Which will continue to evolve?
Read More
Are Consumer Behavior Changes Here to Stay?
This past year has brought an enormous amount of changes in consumer behavior, from media consumption, to shifts to e-commerce, to mobility/travel, to adoption and brand loyalty.
Read More
Stop the Insanity! Move Your Measurement Beyond Multi-Touch Attribution
MTA has not delivered on its promise to provide a 360-degree consumer view with deeper customer understanding, campaign optimization, and a subsequent stronger ROI and to deliver all this quickly through turnkey technology.
Read More
A Taste of Mark Ritson’s Smorgasbord: Long Term vs Short Term
The question is: what has the biggest impact and how can decisions drive results now while also planting the seeds for future growth?
Read More
Video: Has 2020 Ripped Up Your Measurement “Menu”?
Gordan Ramsey’s Kitchen Nightmares is the spitting image of what the pandemic did to businesses around the globe.
Read More
Mark Ritson’s Smorgasbord: The 7 Things Marketers Should Prioritize Now
With further change and disruption always on the horizon, smart business leaders know that having the right priorities is key to building a sustainable foundation for success.
Read More