Working with Analytic Partners, Cox created a commercial analytics program with a roadmap for the business that would keep all stakeholders focused on driving real growth.
Even with uncertain economic conditions ahead, pet food category sales are expected to grow over the next three years.
Unlike past years where marketing leaders focused heavily on backwards-looking performance metrics to plan for and predict future budget needs, we’re in a unique time when future-looking insights are at your fingertips.
Nespresso’s business model is complex. They invest in a variety of programs aimed at brand building, machine sales, and capsule sales across digital, direct-to-consumer (DTC), retail stores, and other online marketplaces.
Commercial Analytics is a customer-centric approach to evaluate the entire business – brand, customer, product, operational, and external factors to produce strategic and tactical recommendations that drive growth.
Forrester identifies Analytic Partners as a leader, with the highest possible score across 26 criteria.
Analytic Partners has been recognized as a Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023.
To thrive, brands must shift their focus from measuring historical marketing performance to creating genuine value.
Today, brands have more opportunities than ever to connect with consumers through a growing number of channels, including emerging media, in-person, digital and e-commerce.
Brands driving omnichannel marketing programs should consider a holistic view of consumer engagement and commercial performance.
