Marketing ROI Archives | Page 4 of 8 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

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By Role

By Industry

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How Marketing Analytics Can Drive Businesses Towards Carbon Net Zero

As the urgency to address the climate crisis intensifies, businesses are increasingly recognizing the need to align their operations with sustainability goals.

Data Doesn’t Lie, but Your Marketing Metrics Can Mislead You

Data doesn’t lie. Find out how you can maximize the value of analytics to drive growth and strengthen customer relationships.

How Colgate-Palmolive Leverages Insights and Scenario Planning To Combat Constant Change

See how Colgate-Palmolive is using their measurement program to optimize the media mix in a volatile market:

Unlocking the Power of Marketing Measurement: A Guide to MTA, MMM, and Commercial Analytics

From harnessing innovation to mastering organizational adoption and beyond, read on to find out how a holistic measurement framework is playing a key role in driving success.

From Data to Insights: The Outlook for Marketing Analytics

Marketers are using analytics to unlock new opportunities, measure performance across channels, and maximize ROI.

Marketers! It Is Time For Us to Take Back Our Power and Rebrand Marketing

Because marketing is not seen as central to the business’s success, marketers and their teams are losing budgets and, in many cases, their jobs.

Views From the Front Line: The Top Marketing Investment Tactics for 2023

Discover what the world’s top brands’ marketing teams don’t want you to know about the marketing investment tactics they use to win.

7 Hidden Costs of In-Housing Marketing Measurement

Brands are getting hit hard by inflation and other macroeconomic factors, and marketing teams are under increasing pressure to cut costs.

Four Insights on Sponsorship ROI Ahead of the World Cup Final

As fans from around the world prepare for the World Cup final on Sunday, the football tournament’s many sponsors will be reflecting on their sponsorship investments during this global showcase.

How VF Corporation Used Marketing Analytics To Seize Market Share

What VF Corporation’s marketing analytics program enabled them to do, in partnership with Analytic Partners

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