Marketing ROI Archives | Page 6 of 8 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

Marketing Budgets: To Cut or Not To Cut Is Not the Only Question

We’re hearing this across industries including retail, food and beverage, finance, technology and healthcare, with budget cuts being discussed ranging from 5% to 50%

ROI Genome Intelligence Report – The Rules of Recession-Proofing: How to Maintain Advertising Effectiveness in Challenging Times

While brands might be tempted by austerity measures as signs of recession loom, slashing budgets is not the answer. Download your copy of the report and start building - or defending - your investment strategy to steer your business through 2023.

Marketing’s Last-Click Obsession is Undermining ROI

Marketers’ approach to data can be problematic given that some tactics and channels more easily lend themselves to ones and zeroes than others.

Is Hyper-Targeting Overhyped?

Contextual targeting is enjoying a resurgence as digital advertisers look for ways to tailor ads to audiences without using potentially privacy-unsafe customer data. New regulations by governments at home in the US and abroad are driving this change, as are stricter anti-tracking rules by gatekeepers like Apple. It looks like successful behavioral and demographic targeting will only get harder in the years to come.

The Latest ROI Genome Report: Contextual Targeting Up to 2.5x More Effective Than Other Forms

We just released our latest ROI Genome Intelligence Report: Targeting Works, Except When it Doesn’t. Although targeting has long been a staple of marketing strategies, deploying it as an effective tactic can be deceptively complex.

ROI Genome Intelligence Report: Targeting Works, Except When It Doesn’t

In this ROI Genome Intelligence Report, built on millions of marketing performance data points from $billions of spend across 50 countries, we tackle common misconceptions and reveal the truth of the modern marketing funnel – and show how to strike the right balance of broad reach and narrow targeting

Evolve Your Brand in Times of Change

We sat down with two customers to discuss the everlasting marketing truths and holistic measurement in times of change.

How Frontier Communications Used Analytics To Create Internal Alignment

How holistic measurement can empower you to succeed in uncharted territory.

How Carter’s, Inc. Gained Total Marketing Visibility and Understanding

How the retailer is navigating the changes of the last 18 months by using analytics to make smarter business decisions and future-proof for success.

Microsoft and Analytic Partners

Microsoft’s Kathleen Magnuson discuss with Analytic Partners how organizations can balance a focus on short-term consumer perception and behavior change, with long-term brand building.

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