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From Data to Insights: The Outlook for Marketing Analytics

Winterberry Group Research Report 2023
Marketers are using analytics to unlock new opportunities, measure performance across channels, and maximize ROI. This report from Winterberry Group highlights the critical factors for successful adoption of an analytics program. It is based on surveys of more than 200 marketers and interviews with analytics agency and vendor executives. It provides an evidence-based examination of current and emerging marketing analytics use cases, industry challenges, and factors for success.

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From data to insight the outlook for marketing analytics by winterberry group
In this report you'll learn about:
The industry trends driving the importance of achieving business objectives
How greater scrutiny of marketing and advertising budgets is amplifying the value of analytics
The core organizational components that marketing leaders have compared to laggards

Discover how you can maximize the value of analytics to drive growth and strengthen customer relationships.

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