CFO CMO Collaboration Archives | Page 3 of 3 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
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  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
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  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
- Brand Impact
  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
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  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
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  Create refined, actionable customer segments that transcend surface-level demographics and data.
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

By Industry

By Role

By Industry

By Role

Hill’s Pet – Harnessing Evolution To Deliver Growth

Hill’s Pet’s Joe Keating shares how a successful analytics strategy allowed them to outpace their category – even during dynamic economic times.

Defending Your Budget for the C-Suite

Marketing budgets are being reassessed, one-third of the brands we speak with are being asked to cut their budgets – and yet marketing teams continue to be under pressure to deliver results.

Marketing Budgets: To Cut or Not To Cut Is Not the Only Question

We’re hearing this across industries including retail, food and beverage, finance, technology and healthcare, with budget cuts being discussed ranging from 5% to 50%

How Frontier Communications Used Analytics To Create Internal Alignment

How holistic measurement can empower you to succeed in uncharted territory.

How Hilton Discovered What Worked, When, and Why

We sat down with SharkNinja at AudiencexScience to find out how they honed their advertising investment and how they are measuring impact now.

Building a Better Relationship between Marketing and Finance Through Measurement

One of the major challenges marketing leaders can face is making a clear financial case for initiatives and budget.

Samsung, Galderma and Analytic Partners

We sat down with Samsung and Galderma to discuss the most important aspects to stay ahead of the curve in an ever-evolving marketing landscape.

How Top Brands are Turning Challenges into Growth Opportunities

From harnessing innovation to mastering organizational adoption and beyond, read on to find out how a holistic measurement framework is playing a key role in driving success.

The World Turned Upside Down: How the Best Companies are Finding Success in Uncertain Times

What are successful companies doing to increase their ROI, accelerate growth and thrive even in the most uncertain of times?

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