Commercial Analytics Archives | Page 6 of 8 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

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By Role

By Industry

By Role

Brand Marketing Drives Sales, ROI and Even Performance Campaigns. Don’t Cut It!

CMOs are under pressure to cut budgets to protect their firms against economic uncertainty, without any corresponding drop in the requirement to deliver results. This can too easily lead brands to shift to a performance-marketing-led strategy, focused on short term sales results. This is often done at the expense of brand marketing, which, at first glance, with its soft KPIs and perceived difficulty in measurement, appears on the surface to be less impactful.

Don’t React, Adapt: How Analytics Can Help Organizations Thrive Amid Uncertainty

Business dynamics might be constantly changing but planning for success is still possible.

Commercial Analytics: Measurement Evolved

The modern marketer's measurement ambitions are outrunning the industry's capabilities. MTA is flawed; MMM is earning a reputation for being slow and too backwards-looking; and Unified Measurement is less than the sum of its parts.

How Brands Are Missing Out on an Improved 30% ROI for Their Advertising Spend

Brands often allocate significant portions of their budget to video for good reason – they’re effective, can impact buying decisions in multiple ways, and can be measured with the right analytic approach.

ROI Genome Intelligence Report – The Rules of Recession-Proofing: How to Maintain Advertising Effectiveness in Challenging Times

While brands might be tempted by austerity measures as signs of recession loom, slashing budgets is not the answer. Download your copy of the report and start building - or defending - your investment strategy to steer your business through 2023.

Turn Challenges into Opportunities: The Power of Trendspotting in Data and Analytics

Given the pace of change in today’s environment, business dynamics are moving at warp speed – and trends in data and analytics are keeping up.

How Frontier Communications Used Analytics To Create Internal Alignment

How holistic measurement can empower you to succeed in uncharted territory.

Powering an E-Commerce Brand’s Growth Through Constant Change with Commercial Mix Analytics

There has been no shortage of change in the marketing industry over the past decade and the complexity of the advertising ecosystem has increased, especially within e-commerce. With so much to consider, how can marketers still plan for future success and growth and not become last month’s fashion trend?

Samsung, Galderma and Analytic Partners

We sat down with Samsung and Galderma to discuss the most important aspects to stay ahead of the curve in an ever-evolving marketing landscape.

How SharkNinja Optimized Their Marketing Investment Strategies

We sat down with SharkNinja at AudiencexScience to find out how they honed their advertising investment and how they are measuring impact now.

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