GPS-Enterprise Archives | Page 10 of 10 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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- Commercial Analytics
  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
- Marketing Mix Modeling
  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
- Agile Learning
  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
- Brand Impact
  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
- Pricing Optimization
  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
- Customer Segmentation
  Create refined, actionable customer segments that transcend surface-level demographics and data.
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Gartner® Names Analytic Partners A Leader in 2025
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

By Industry

By Role

By Industry

By Role

What the New Normal Means for Advertisers

With UpFronts and NewFronts on the horizon, it’s impossible to ignore the changes we may see in advertising strategy as brands plan for a post-pandemic world.

Measurement Through Uncertainty: Advanced Analytics and Covid-19

Measurement Through Uncertainty: Advanced Analytics and Covid-19 highlights how brands can accurately capture the impact of Covid-19 on business performance.

Watch the Video – Future-Proofing Your Brand: Planning for What’s Next

Even as uncertainty continues surrounding the recovery of our global markets, the time to plan for the future is at-hand.

ROI Genome – Future-Proof Your Brand

ROI Genome Marketing Intelligence Report: Future-Proof Your Brand: Marketing Through Crisis and Beyond highlights how leaders should be planning for the future in the midst of the present disruptive moment.

Don’t Guess, Test: Use Data To Evolve for a Changed World

What we are seeing today is an accelerated shift in behavior and likely the most significant creation of trends since the end of World War II.

Watch Video – Future-Proofing Your Market Position: Rethinking Marketing Strategy in Turbulent Times

While the pandemic is impacting everything from consumer mobility to shifts in media consumption habits to supply chains and economic volatility, companies need to plan their next marketing moves wisely to either mitigate downside risk or capture all the upside that’s possible.

Adapt With Speed to Insights During Turbulent Times

We live in turbulent times, in these times organizations need to reach smarter data-driven decisions faster than ever.

Coronavirus: Minimize Risk and Plan

Some disruptions come from well outside the world of business and create many questions and even greater risk.

ROI Genome Report: The New Omnichannel Marketing

ROI Genome Marketing Intelligence Report: The New Omnichannel – Clicks, Bricks and Everything in Between, documents the rise of “omnichannel” – the effect of consumers being exposed to marketing in one channel and buying in another.

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