GPS-Enterprise Archives | Page 7 of 10 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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- Commercial Analytics
  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
- Marketing Mix Modeling
  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
- Agile Learning
  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
- Brand Impact
  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
- Pricing Optimization
  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
- Customer Segmentation
  Create refined, actionable customer segments that transcend surface-level demographics and data.
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Gartner® Recognizes Analytic Partners as a Leader
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

By Industry

By Role

By Industry

By Role

ROI Genome Intelligence Report: Uncovering Growth Opportunities

When the world's largest brands plan with data-driven simulations, they drive an average $50-100 million of additional growth.

The Future of Measurement in a Cookie-Less World: The 4 Things Business Leaders Should Remember

In our recent panel discussion, we took a deep dive into the future of measurement success in a cookie-less world.

Cox Communications, Winterberry Group and Analytic Partners

An interactive discussion with a panel of industry experts and thought leaders on new strategies to win in the wake of the data disruption caused by cookie deprecation, IDFA, CCPR, and growing consumer privacy demands.

20 Insights For 20 Years E-book

Over the past 20 years, Analytic Partners has grown to become the independent global leader in measurement and optimization solutions.

Evolving Beyond MMM and MTA with Unified Commercial Decisioning

Building your own marketing mix model (MMM) can seem enticing, but in reality, it can be more than you've bargained for.

What it Takes to Foster a Test and Learn Culture

One challenge marketers face is the quickly changing consumer behaviors through this crisis.

Analytic Partners and Adweek: Growth in the Face of Disruption

In a year of major disruption, discerning the right levers for maximizing marketing effectiveness can be a challenging endeavor.

Talking Long Term: How Today’s Consumer Behavior Changes will Affect the Future

Questions abound as the year winds down: which changes will persist? Which will revert to the previous norm? Which will continue to evolve?

Are Consumer Behavior Changes Here to Stay?

This past year has brought an enormous amount of changes in consumer behavior, from media consumption, to shifts to e-commerce, to mobility/travel, to adoption and brand loyalty.

Stop the Insanity! Move Your Measurement Beyond Multi-Touch Attribution

MTA has not delivered on its promise to provide a 360-degree consumer view with deeper customer understanding, campaign optimization, and a subsequent stronger ROI and to deliver all this quickly through turnkey technology.

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