Generative AI in Marketing Measurement & Optimization

Analytic Partners’ position on AI and ML

Generative Artificial Intelligence (AI) is a hot topic. Major brands are investigating platforms like Meta Llama 2, Google Bard, and ChatGPT to create content, boost productivity, and speed up processes. New technologies like Machine Learning (ML) and AI are extremely promising; however, they introduce new risks and potential pitfalls.

Analytic Partners has a history of planning for, experimenting, and adopting cognitive technologies. We advocate for a measured approach to Generative AI that incorporates human intervention, oversight, and output review.

Our latest paper highlights our position on AI and ML. Learn why AI alone, without vigilant human oversight, is not yet ready to deliver reliable and dependable commercial analytics.

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Read our latest paper to learn:
The promise of AI and ML technologies
Analytic Partners’ tiered approach to AI
Real-world examples and potential use cases of AI
Why "Garbage In, Garbage Out" is a high risk with AI

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