Marketing Measurement Archives | Page 2 of 15 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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- Commercial Analytics
  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
- Marketing Mix Modeling
  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
- Agile Learning
  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
- Brand Impact
  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
- Pricing Optimization
  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
- Customer Segmentation
  Create refined, actionable customer segments that transcend surface-level demographics and data.
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Gartner® Recognizes Analytic Partners as a Leader
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Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

By Industry

By Role

By Industry

By Role

Win with Proof, Not Promises: Why Smarter Marketing Leaders Bank on Commercial Decisioning

Marketing in 2025 demands more than gut instinct—it requires data-driven decisioning. Learn how top marketers use Commercial Intelligence.

Super Bowl Ads: A Touchdown or a Fumble?

Today’s media, economic and social landscape remain in flux. While the economy showed signs of resilience in 2024, inflationary pressures and shifting consumer behaviors are raising concerns about sustainable growth. At the same time, media spend is at an all-time high, with global advertising on track to top $1.1 trillion in 2025 (up from $1 trillion in 2024).

Tuning out the Noise: How to Identify the Best Measurement Solution

The rise of AI and open-source models has commoditized marketing measurement, but do they truly deliver—or just distract?

Gartner® Critical Capabilities Report for MMM Solutions

An essential report for C-Suite in identifying MMM use cases and the critical capabilities that are shaping strategies to maximize ROI.

Gartner® Recognizes Analytic Partners as a Leader

Analytic Partners named a Leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions.

Adapting, Evolving, Thriving: An Exclusive Interview with Analytic Partners’ President and CEO

In her recent interview with Morketing, Analytic Partners’ President and CEO, Nancy Smith, discusses the state of marketing measurement.

The Gravitational Pull of Retail Media

To maximize opportunities in Retail Media Networks marketers need to measure performance through a clear lens.

Discover the Impact of Commercial Analytics

Analytic Partners elevates measurement beyond MMM to empower brands with a commercial view, leading to 495% ROI over three years.

Attribution: Is It Doing More Harm Than Good?

Can attribution still deliver granular, actionable results? Or is now the time for forward-thinking leaders to adopt to a more unified view?

Build vs. Buy: Key Considerations for Elevating Your MMM Program

Are the best solutions bought, or built? Every organization looking to elevate their MMM program to a Commercial Analytics solution will grapple with this question at some point.

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