Marketing Measurement Archives | Page 6 of 15 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

Platform
Solutions
- See All Solutions
- Commercial Analytics
  Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
- Marketing Mix Modeling
  Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
- Agile Learning
  Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
- Brand Impact
  Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
- Pricing Optimization
  Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
- Customer Segmentation
  Create refined, actionable customer segments that transcend surface-level demographics and data.
By Industry
Retail
Hospitality
Financial Services
All Industries
All Industries
By Role
CFO
CMO
CDO
All Roles
All Roles
Knowledge Hub
resource
Gartner® Recognizes Analytic Partners as a Leader
View the Report
About
resource
Analytic Partners Recognized As A Leader in The Forrester Wave™: Marketing Measurement & Optimization, Q3 2023
View the Report

See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

By Industry

By Role

By Industry

By Role

Leveraging Insights and Scenario Planning to Manage Constant Change

When faced with unprecedented challenges, we often see innovation as a result. The same held true for the luxury retail sector.

How Colgate-Palmolive Leverages Insights and Scenario Planning To Combat Constant Change

See how Colgate-Palmolive is using their measurement program to optimize the media mix in a volatile market:

The Future of Measurement is Commercial

From harnessing innovation to mastering organizational adoption and beyond, read on to find out how a holistic measurement framework is playing a key role in driving success.

Unlocking the Power of Marketing Measurement: A Guide to MTA, MMM, and Commercial Analytics

From harnessing innovation to mastering organizational adoption and beyond, read on to find out how a holistic measurement framework is playing a key role in driving success.

From Data to Insights: The Outlook for Marketing Analytics

Marketers are using analytics to unlock new opportunities, measure performance across channels, and maximize ROI.

Analytic Partners Introduces a New Brand Identity

It is with great excitement that we introduce Analytic Partners' new brand identity, a vibrant, dynamic system that mirrors our company, platform, and history as an industry leader.

The Challenges Ahead – and the Commercial Decisioning Platform to Keep You on Top

There’s no doubt that businesses everywhere are expecting more economic fluctuations, budget pressures and constrained consumer spending.

Marketers! It Is Time For Us to Take Back Our Power and Rebrand Marketing

Because marketing is not seen as central to the business’s success, marketers and their teams are losing budgets and, in many cases, their jobs.

7 Hidden Costs of In-Housing Marketing Measurement

Brands are getting hit hard by inflation and other macroeconomic factors, and marketing teams are under increasing pressure to cut costs.

Four Insights on Sponsorship ROI Ahead of the World Cup Final

As fans from around the world prepare for the World Cup final on Sunday, the football tournament’s many sponsors will be reflecting on their sponsorship investments during this global showcase.

resource