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LinkedIn: Building the Case for Marketing Effectiveness

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LinkedIn: Building the Case for Marketing Effectiveness

Discover how LinkedIn Ads moved beyond in-house MMM and transformed its approach to optimize investments and drive greater ROI. This exclusive Forrester® case study explores how LinkedIn moved beyond last-touch attribution to a layered measurement strategy that provides a holistic view of marketing impact.

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Relieving the data pain: How ADAPTA accelerated speed to insights, uncovering $30M in potential revenue

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Cox Communications Reframes Marketing’s Impact from a Cost Center to a Profit Center

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How Hill’s Pet Nutrition Used Commercial Analytics to Achieve Explosive Growth in a Dynamic Market

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