Customer Stories

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ADAPTA Customer Story

Relieving the data pain: How ADAPTA accelerated speed to insights, uncovering $30M in potential revenue

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Cox Communications reframes marketing's impact form a cost center to a profit center

Cox Communications Reframes Marketing’s Impact from a Cost Center to a Profit Center

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How Hill's Pet Nutrition used Commercial Analytics to Achieve explosive growth in a dynamic market

How Hill’s Pet Nutrition Used Commercial Analytics to Achieve Explosive Growth in a Dynamic Market

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Nespresso shifts to forward-looking analytics to achieve high analytic adoption

Nespresso Shifts to Forward-Looking Analytics to Achieve High Analytic Adoption

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Colgate Palmolive Customer Story from Rob Marcus

How Colgate-Palmolive Leverages Insights and Scenario Planning To Combat Constant Change

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VF Christof Zanecchia case study

How VF Corporation Used Marketing Analytics To Seize Market Share

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COX Mallory Fetters Cast Study

How Cox Communications Is Using Data and Analytics To Create a Culture of Confidence

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Twitter Ann Semeraro case study

How Twitter Quantifies the Impact of Marketing on Revenue

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Hill's Joe Keating case study

Hill’s Pet – Harnessing Evolution To Deliver Growth

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VF Corporation Logos

How VF Corporation Combated the Changeable Market

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Festival of Marketing Panel Discussion: Evolve Your Brand in Times of Change

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Frontier Chad Milligan

How Frontier Communications Used Analytics To Create Internal Alignment

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Hilton Jennifer Benkarski customer story

How Hilton Discovered What Worked, When, and Why

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Carter's Jennifer Lee Harrison

How Carter’s, Inc. Gained Total Marketing Visibility and Understanding

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Kathleen Magnuson from Microsoft

Microsoft – Harnessing The Impact of Ongoing Media on Brand

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Watch the Recording – EffWorks Global Panel Discussion: How Brands are Turning Challenges into Growth Opportunities

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SharkNinja Ashley Eckerlin

How SharkNinja Optimized Their Marketing Investment Strategies

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Cox logo

How Cox Communications Stayed Close to Their Customers Despite Data Deprecation

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Watch the Video – The Cookie Is Crumbling, New Recipes for Measurement Success in a Cookie-Less World

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Kroger Sarah Landsman customer story

How Kroger Evolved From Individual Theory to Collective Certainty

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