WEBINAR Webinar Recording: Scenario Plan for Future Success How can brands work with and build upon existing data and insights to accurately understand future outcomes? Watch the webinar to find out. Register For The Webinar
Report New Gartner CEO Survey Calls 2020 “The Year Of Recession” 2020 was anticipated to be a year of downturn - but few were prepared. This Gartner report captures the state of the CEO mindset just before the crisis hit. Access the Report
REPORT ROI Genome Report: Insights to Accelerate Growth: Scenario Plan For Success Download The Report
REPORT Forrester Report: “The 2020 COVID-19 Crisis Will Stun US Marketing” CMOs and business leaders are facing major challenges due to the current global disruption. With future-planning in mind, it’s critical to understand how the COVID-19 crisis will affect marketing in the coming years. Read The Report
REPORT ROI Genome Report: Future-Proof Your Brand: Marketing Through Crisis and Beyond A look into how leaders should be planning for the future in the midst of the present disruptive moment. Download the report
Webinar One Step Ahead: Planning for What's Next Watch the latest webinar in our "Future-Proof Your Brand" series, where we take a deep dive into our ROI Genome research to share insights into the factors at play for brands standing on the edge of the new normal. Watch the webinar
Blog How to Adapt Your Marketing in a Crisis and Beyond We leveraged nearly 2 decades of collected insights to illustrate how companies should plan for the future in the present disruptive moment. Here's what we found. Read the blog
Webinar Future-Proofing Your Market Position: Rethinking Marketing Strategy in Turbulent Times In this webinar, we take a deep dive into how brands should be planning, both in the present disruptive moment and for the future. Watch the webinar
News AP in the News: How the Coronavirus Pandemic Impacts Marketing Strategy GM of Americas Kathy Bachmann recently sat down with Paul Talbot at Forbes to discuss the impact of the current pandemic on marketing strategy. Read on for an excerpt from the conversation. Read the interview