COVID-19 Toolkit

Whether you’re positioned well in the current climate or facing the headwinds of change, Analytic Partners has the resources you need to navigate these turbulent times.

 

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WEBINAR

Webinar Recording: Scenario Plan for Future Success

How can brands work with and build upon existing data and insights to accurately understand future outcomes? Watch the webinar to find out.

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Report

New Gartner CEO Survey Calls 2020 “The Year Of Recession”

2020 was anticipated to be a year of downturn - but few were prepared. This Gartner report captures the state of the CEO mindset just before the crisis hit.

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REPORT

ROI Genome Report: Insights to Accelerate Growth: Scenario Plan For Success

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Commercial Mix Modeling: Measurement Evolved

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REPORT

Forrester Report: “The 2020 COVID-19 Crisis Will Stun US Marketing”

CMOs and business leaders are facing major challenges due to the current global disruption. With future-planning in mind, it’s critical to understand how the COVID-19 crisis will affect marketing in the coming years.

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REPORT

ROI Genome Report: Future-Proof Your Brand: Marketing Through Crisis and Beyond

A look into how leaders should be planning for the future in the midst of the present disruptive moment.

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WHITE PAPER

Measurement Through Uncertainty: Advanced Analytics and Covid-19

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The COVID-19 Crisis Will Cost CMOs in a Big Way, But Leaders Can Prepare

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Webinar

One Step Ahead: Planning for What's Next

Watch the latest webinar in our "Future-Proof Your Brand" series, where we take a deep dive into our ROI Genome research to share insights into the factors at play for brands standing on the edge of the new normal.

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Blog

How to Adapt Your Marketing in a Crisis and Beyond

We leveraged nearly 2 decades of collected insights to illustrate how companies should plan for the future in the present disruptive moment. Here's what we found.

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Blog

Don’t Guess, Test: Use Data To Evolve For A Changed World

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AP in the News: Measure Twice, Cut What?

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Webinar

Future-Proofing Your Market Position: Rethinking Marketing Strategy in Turbulent Times

In this webinar, we take a deep dive into how brands should be planning, both in the present disruptive moment and for the future.

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News

AP in the News: How the Coronavirus Pandemic Impacts Marketing Strategy

GM of Americas Kathy Bachmann recently sat down with Paul Talbot at Forbes to discuss the impact of the current pandemic on marketing strategy. Read on for an excerpt from the conversation.

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news

AP in the News: Don’t Panic – Adapt to Strengthen Your Brand for a Recession

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Coronavirus: Minimize Risk and Plan

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