Analytic Partners Named a Leader in Marketing Measurement and Optimization by Independent Research Firm
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Analytic Partners Named a Leader
Top Ranked in both Strategy and Current Offering in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2020
Download the Report to Read Why Forrester Named Analytic Partners a Leader
In The Forrester WaveTM Marketing Measurement and Optimization Q1 2020, Analytic Partners was named a Leader and was top ranked in Strategy and Current Offering categories among all evaluated vendors.
The Forrester report states that Analytic Partners “received high marks for its unified measurement approach that dynamically integrates marketing performance data with geographic variations, customer behaviors, and sales channels to measure short-term revenue impact and long-term effects.”
Customer reference feedback “commended AP for its services, strategic vision, and roadmap,” and cited that “AP can help ‘manage talent and tools’ to bring together insights and go beyond asking the ‘cookie cutter’ marketing and business questions.”
Analytic Partners received the highest score possible in eighteen criteria, including:
- Methodology
- Services Offered
- Solution Vision
- Execution Roadmap
- Innovation Roadmap.
In addition, Analytic Partners received the highest score in the Technology Platform criterion. Forrester suggests “Firms should put Analytic Partners on their shortlist if they’re ready to innovate their measurement strategy.”
Download this report to learn:
- How marketing measurement vendors stacked up
- Why Analytic Partners was named a leader
Access a complimentary copy of The Forrester Wave Marketing Measurement and Optimization Q1 2020 today.
