How Kroger leverages “always on” analytics for real-time marketing decisions
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New release enhances Live Modeling and Dynamic Decisioning, overcoming challenges of data deprecation
NEW YORK, March 18 – Global leader in measurement and optimization solutions, Analytic Partners, today announced a new release to GPS Enterprise, its proprietary platform for data-driven decisioning. These innovations include Dynamic Decisioning to drive near real-time decision making and the new generation of its data management solution (ADAPTA) to increase speed to insights.
GPS Enterprise offers comprehensive data ingestion, quick processing of complex modeling, and deep insights for data-driven decisions. It is an end-to-end solution that includes ADAPTA (Data) to ingest, assess, score, and cleanse data for analytics and decisioning; AMP (Analytics) to uncover key business drivers and growth levers for marketing and beyond; and PROPHET (Decisioning) to forecast, plan, and optimize to maximize value. GPS Enterprise helps teams across organizations to support data-driven decision making, including marketing, analytics/insights, senior leadership, and finance.
Key benefits include:
Next Generation Data Management Solution built for speed, scale, and accuracy
Empowered by this data management innovation, Analytic Partners’ Live Modeling and Dynamic Decisioning provides timely analytic insights and resource reallocation recommendations.
“In today’s environment of data deprecation, there remains a wealth of privacy-safe data to leverage for insights and growth,” said Nancy Smith, President and CEO of Analytic Partners. “Our focus is to turn data into expertise and deliver speed to insights so that our clients can better navigate disruptions and achieve 5x more growth using GPS Enterprise.”
GPS Enterprise powers the Analytic Partners’ Commercial Decisioning System. The core of this system is Commercial Mix Analytics. Commercial Mix Analytics is a unified commercial decisioning system that incorporates brand, customer, operational and touchpoint analytics to provide strategic and tactical results with both granular customer and full business views. It is a forward-looking modeling and decisioning framework that overcomes the limitations of other solutions.
Learn more about how the nation’s largest grocery chain, Kroger, has benefitted from speed to insights and Live Models here.
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